Document Type
Poster
Publication Date
3-1-2024
Abstract
Introduction
- Communication relies heavily on both verbal and nonverbal cues, such as tone and pitch (LaPlante & Ambady, 2002).
- In computer-mediated communication (CMC), users are forced to rely on textual paralingual cues (TPCs) to convey tone (Harris & Paradice, 2007).
- TPCs such as the use of periods, emojis, or letter repetitions (Rodríguez-Hidalgo et al., 2017) have been shown to be associated with a change in perceived sincerity (Houghton et al., 2018), positive emotions (Riordan, 2017), or pitch changes (Kalman & Gergle, 2014), respectively.
- The use of capital letters has been perceived as yelling or speaking at a louder volume (Heath, 2021). Yelling is perceived as carrying a higher sense of urgency (Hellier et al., 2002).
Hypothesis: The use of capital letters will cause text messages to be perceived as more urgent.
Recommended Citation
Sharp, Claire and Rieder, PhD, Jenna, "The Impact of Capital Letters on Perceived Urgency" (2024). Student Papers, Posters & Projects. Paper 137.
https://jdc.jefferson.edu/student_papers/137
Language
English
Comments
Presented at the 2024 Eastern Psychological Association (EPA) Annual Meeting.