Event Title

Creating Community: Scaling Performance Models

Presenter Information

Phu Duong, NBBJ

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Start Date

10-8-2021 3:45 PM

End Date

10-8-2021 4:05 PM

Description

Abstract

Even as computational design tools accelerate design processes, pragmatic constraints in professional practice exist. Resources of time, talent, tools, and methodologies make professionals turn to the visualization techniques to illustrate and project the impact of design-thinking. This talk explores how design approaches synthesize conditional parameters that, today, must convey value at various scales to engender community benefit and socio-economic return, irrespective of working in the public or private sector. The acquired knowledge obtained through focused visual simulation studies, scale-up to inform human, building, and urban performance outcomes for the design of healthier cities and places.

Comments

Biography

Phu Duong is an urban designer and architect engaged in domestic and international projects at NBBJ. He is passionate about engendering community life in commercial, workplace, institutional and mixed-use developments. Phu’s design experience has guided multidisciplinary teams from design visions to completing competition- and award-winning projects. His current work focuses on reinvigorating the public realm in tech and innovation economies. Since 2003, Phu has been influencing the next generation of urban designers and architects through teaching appointments at Columbia University, Syracuse University and Parsons the New School for Design. He received a Master of Science in Architecture and Urban Design from Columbia University and a Bachelor of Architecture from Washington State University, and he is a member of the American Institute of Architects, the American Planning Association and the Urban Land Institute.

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Oct 8th, 3:45 PM Oct 8th, 4:05 PM

Creating Community: Scaling Performance Models

Abstract

Even as computational design tools accelerate design processes, pragmatic constraints in professional practice exist. Resources of time, talent, tools, and methodologies make professionals turn to the visualization techniques to illustrate and project the impact of design-thinking. This talk explores how design approaches synthesize conditional parameters that, today, must convey value at various scales to engender community benefit and socio-economic return, irrespective of working in the public or private sector. The acquired knowledge obtained through focused visual simulation studies, scale-up to inform human, building, and urban performance outcomes for the design of healthier cities and places.