Document Type
Article
Publication Date
6-2017
Abstract
Microblogs known as "tweets" are a rapid, effective method of information dissemination in health care. Although several medical specialties have described their Twitter conference experiences, Twitter-related data in the fields of anesthesiology and pain medicine are sparse. We therefore analyzed the Twitter content of 2 consecutive spring meetings of the American Society of Regional Anesthesia and Pain Medicine using publicly available online transcripts. We also examined the potential contribution of a targeted social media campaign on Twitter engagement during the conferences. The original Twitter meeting content was largely scientific in nature and created by meeting attendees, the majority of whom were nontrainee physicians. Physician trainees, however, represent an important and increasing minority of Twitter contributors. Physicians not in attendance predominantly contributed via retweeting original content, particularly picture-containing tweets, and thus increased reach to nonattendees. A social media campaign prior to meetings may help increase the reach of conference-related Twitter discussion.
Recommended Citation
Schwenk, Eric S.; Jaremko, Kellie M.; Gupta, Rajnish K.; Udani, Ankeet D.; McCartney, Colin J J.L.; Snively, Anne; and Mariano, Edward R., "Upgrading a Social Media Strategy to Increase Twitter Engagement During the Spring Annual Meeting of the American Society of Regional Anesthesia and Pain Medicine." (2017). Department of Anesthesiology Faculty Papers. Paper 34.
https://jdc.jefferson.edu/anfp/34
PubMed ID
28267069
Comments
This article has been peer reviewed. It is the authors' final version prior to publication in Regional Anesthesia and Pain Medicine
Volume 42, Issue 3, May/June 2017, Pages 283-288.
The published version is available at DOI: 10.1097/AAP.0000000000000586 Copyright © American Society of Regional Anesthesia and Pain Medicine