Teaching rhetorical flexibility within a nonprofit environment to professionally-oriented students can be challenging because the seemingly transactional genres of nonprofit communication, such as grant applications,do not appear to invite improvisation. This genre analysis assignment from a Writing for Nonprofits course asks students to reflect on the intersections oftheir own values as emerging communications professionals and the rhetoricalchoices they made while writing in a nonprofit genre of their choice. To complete the assignment described here, students created a “personal code”that describes their professional values and used the code to write a genreanalysis that examines the rhetorical choices made in a nonprofit genre. This“reflective genre analysis” allows students to recognize their own agency in the negotiation of genre and reinforces the idea that professional behavior is rhetorical and situational.
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Gindlesparger, Kathryn J., "Writing for Nonprofits in a Professionally-Oriented Institution: Using Rhetorical Genre Studies to Teach Flexibility" (2019). College of Humanities and Sciences Faculty Papers. Paper 13.