How have business strategies, modern architecture and urban conditions helped shape American corporations’ ambitious branding goals? Grace Ong Yan, PhD, assistant professor of interior design, addresses that question in her book Building Brands: Corporations and Modern Architecture.
Ong Yan is an architectural historian who explores modernism and how media and the built environment intersect. Earlier in her career, she practiced interior design and architecture with Renzo Piano Building Workshop; Pei, Cobb, Freed and Partners and the Gensler New York branding studio. Her book unites her scholarship and design expertise to consider the role of architectural branding in the design of corporate modernism.
"Architecture, Design and Corporate Modernism,"
Thomas Jefferson University Research Magazine: Vol. 2:
1, Article 11.
Available at: https://jdc.jefferson.edu/researchmagazine/vol2/iss1/11