From Climate Change to COVID-19: Using Entertainment-Education for Public Health

Authors

Amy Henderson Riley, DrPH, MCHES, Thomas Jefferson UniversityFollow
Lyena Birkenstock, Thomas Jefferson UniversityFollow
Elizabeth Critchlow, Thomas Jefferson UniversityFollow

Document Type

Presentation

Publication Date

5-5-2021

Comments

Presenters:

Amy Henderson Riley, DrPH, MCHES
Assistant Professor
Jefferson College of Population Health

Lyena Birkenstock
MD/MPH student
Thomas Jefferson University at Sidney Kimmel Medical College

Elizabeth (Lizzy) Critchlow
MD/MPH Student
Thomas Jefferson University at Sidney Kimmel Medical College

Abstract

Entertainment-education (EE) is a theory and evidence-based health communication strategy that embeds didactic information into entertaining narratives for children and adults alike. U.S. examples include Sesame Street, episodes of Grey’s Anatomy, and the hit Hulu T.V. show East Los High. EE has been developed for audiences around the world to address a wide range of public health topics. In this webinar, we define entertainment-education, briefly describe its history and theoretical foundation, and present findings from two recent projects: one focused on climate change and the other on COVID-19.

Presentation: 48:57

Recommended Citation

Riley, DrPH, MCHES, Amy Henderson; Birkenstock, Lyena; and Critchlow, Elizabeth, "From Climate Change to COVID-19: Using Entertainment-Education for Public Health" (2021). Population Health Leadership Series: PopTalk Webinars. Paper 33.
https://jdc.jefferson.edu/phlspoptalk/33

Language

English