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Study Design:

Beginning in May 2016, the Jefferson Blood Donor Center began collecting donor self-identified race/ethnicity: White, Black or African American, Hispanic, Asian or Pacific Islander, American Indian or Alaskan Native, Multiracial, Other, Unknown (Figure 1).

We retrospectively quantified the racial/ethnic groups represented in each month’s donor population.

In January 2017,the following intervention strategies were implemented:

Emailing donors who self-identified as part of a racial/ethnic minority group

Contacting racially/ethnically-focused student groups to organize blood drives with the Jefferson Blood Donor Center

Partnering with the Jefferson Medical Oncology Society MarrowthonDrive to encourage blood donations

Presentation to the local chapter of the National Association of Hispanic Nurses

Interventions still to come

Featuring the Jefferson Blood Donor Center in the Office of Diversity and Inclusion’s Diversity Newsletter

The quantification of racial/ethnic groups were stratified to pre-intervention months and post-intervention months.

Poster presented at Thomas Jefferson University Hospital Housestaff Quality Improvement and Patient Safety conference.

Publication Date



Improving Blood Donor Diversity Through Focused Recruitment Interventions, Thomas Jefferson University, HOUSE STAFF QUALITY IMPROVEMENT AND PATIENT SAFETY POSTERS


Medicine and Health Sciences

Improving Blood Donor Diversity Through Focused Recruitment Interventions