Start Date
10-29-2016 1:00 PM
End Date
10-29-2016 2:00 PM
Description
Background:
Social networking is the most popular online activity and increasingly where students, health professionals, and patients get information[i]. In a 2015 student survey at an urban health sciences university, social media was the second most preferred method of communication. Furthermore, content with images gets 94% more total views[ii] and can say more about a program than a long description. This shift is a challenge in healthcare where patient confidentiality is paramount.
Description of Intervention or Program:
We created a Twitter account in August 2015. Our goals were to:
- Promote awareness of internal and external IPE programs
- Drive student attendance at IPE programs
- Encourage continuous interprofessional learning and innovation
Recognizing the effectiveness of visual content, we subscribed to an online service for creating infographics and other images.
Results:
We have amassed 186 followers, with a daily average of 316 impressions (number of times users saw a tweet on Twitter). We share ideas within the IPE community and support internal partners. In 2016, our tweets with images have had 52% higher engagement from followers; tweets with videos had 72% higher engagement.
Conclusion:
Social media spreads awareness of IPE initiatives and helps to connect with the internal and external IPE communities. Visual content increases engagement. Social media platforms with more student traffic, such as Facebook and Instagram, could help increase followership among students in particular.
Relevance to interprofessional education or practice:
As IPE is an increasing priority for educators and providers, it is important these individuals know about the IPE resources and campus network. A well-managed social media account can increase such awareness.
2-3 measureable learning objectives relevant to conference goals:
- Explain the importance of leveraging social media to increase awareness of IPE among students, faculty, and clinicians
- Leverage visual content to maximize engagement with audience and support marketing needs of IPE faculty and staff
[i] Richter, F. (2013). Social Networking Is the No. 1 Online Activity in the U.S. https://www.statista.com/chart/1238/digital-media-use-in-the-us/
[ii] Bullas, J., & Mawhinney, J. (2016). 37 Visual Content Marketing Statistics You Should Know in 2016. http://blog.hubspot.com/marketing/visual-content-marketing-strategy#sm.00001kbk5bfyecddivn7nnbuchdnw
Included in
Increasing IPE Awareness through Social Media and Leveraging Visual Content
Background:
Social networking is the most popular online activity and increasingly where students, health professionals, and patients get information[i]. In a 2015 student survey at an urban health sciences university, social media was the second most preferred method of communication. Furthermore, content with images gets 94% more total views[ii] and can say more about a program than a long description. This shift is a challenge in healthcare where patient confidentiality is paramount.
Description of Intervention or Program:
We created a Twitter account in August 2015. Our goals were to:
- Promote awareness of internal and external IPE programs
- Drive student attendance at IPE programs
- Encourage continuous interprofessional learning and innovation
Recognizing the effectiveness of visual content, we subscribed to an online service for creating infographics and other images.
Results:
We have amassed 186 followers, with a daily average of 316 impressions (number of times users saw a tweet on Twitter). We share ideas within the IPE community and support internal partners. In 2016, our tweets with images have had 52% higher engagement from followers; tweets with videos had 72% higher engagement.
Conclusion:
Social media spreads awareness of IPE initiatives and helps to connect with the internal and external IPE communities. Visual content increases engagement. Social media platforms with more student traffic, such as Facebook and Instagram, could help increase followership among students in particular.
Relevance to interprofessional education or practice:
As IPE is an increasing priority for educators and providers, it is important these individuals know about the IPE resources and campus network. A well-managed social media account can increase such awareness.
2-3 measureable learning objectives relevant to conference goals:
- Explain the importance of leveraging social media to increase awareness of IPE among students, faculty, and clinicians
- Leverage visual content to maximize engagement with audience and support marketing needs of IPE faculty and staff
[i] Richter, F. (2013). Social Networking Is the No. 1 Online Activity in the U.S. https://www.statista.com/chart/1238/digital-media-use-in-the-us/
[ii] Bullas, J., & Mawhinney, J. (2016). 37 Visual Content Marketing Statistics You Should Know in 2016. http://blog.hubspot.com/marketing/visual-content-marketing-strategy#sm.00001kbk5bfyecddivn7nnbuchdnw