Case Study: Horse Drawn Carriages in Philadelphia

Authors

Bibi Khan, Thomas Jefferson UniversityFollow
Michael Jones, Thomas Jefferson UniversityFollow
Hamid Bertal, Thomas Jefferson UniversityFollow
Regina Tendayi, Thomas Jefferson UniversityFollow

Document Type

Presentation

Publication Date

5-1-2020

Comments

Case study created as part of DSL 712: Strategic Interactive Planning

Client
Janet White, Director, Horse Carriage Freedom

Faculty Supervisors
Dr. John Pourdehnad, Project Professor
Dr. Larry M. Starr, Program Director

Doctoral Presentation and Communication Coach
Thomas Guggino

Abstract

Hypothesis

Horse & Carriage ride business is not sustainable.

Supply & Demand: Awareness of inhumane treatment of carriage horses will lead to the decline of demand for the rides which leads to decline in revenue. This is not sustainable.

Recommended Citation

Khan, Bibi; Jones, Michael; Bertal, Hamid; and Tendayi, Regina, "Case Study: Horse Drawn Carriages in Philadelphia" (2020). School of Continuing and Professional Studies Presentations. Paper 3.
https://jdc.jefferson.edu/jscpslectures/3

Language

English