Health economics and outcomes research (HEOR) is a growing field that provides important information for making healthcare coverage and access decisions. As a scientific discipline that quantifies the economic, humanistic and clinical outcomes of medical technology, HEOR helps pharmaceutical and device manufacturers communicate the value of their innovations to stakeholders.
In this webinar, we explore relevant, updated content about the intersection between HEOR and Medical Affairs with Dr. Ahmad B. Naim, MD, Vice President, US Medical Affairs, Incyte Corporation. The need to demonstrate the value of products to multiple stakeholders in a dynamic healthcare landscape has driven an increasing intersection between traditional HEOR and Medical Affairs functions in order to generate strategic evidence and value communication throughout the product lifecycle.
Naim, MD, Ahmad B. and Maio, PharmD, MS, MSPH, Vittorio, "The Role of Medical Affairs in Health Outcomes Data Generation and Communication" (2021). Population Health Leadership Series: PopTalk Webinars. Paper 34.