Entertainment-education (EE) is a theory and evidence-based health communication strategy that embeds didactic information into entertaining narratives for children and adults alike. U.S. examples include Sesame Street, episodes of Grey’s Anatomy, and the hit Hulu T.V. show East Los High. EE has been developed for audiences around the world to address a wide range of public health topics. In this webinar, we define entertainment-education, briefly describe its history and theoretical foundation, and present findings from two recent projects: one focused on climate change and the other on COVID-19.
Riley, DrPH, MCHES, Amy Henderson; Birkenstock, Lyena; and Critchlow, Elizabeth, "From Climate Change to COVID-19: Using Entertainment-Education for Public Health" (2021). Population Health Leadership Series: PopTalk Webinars. Paper 33.