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This is the peer reviewed version of the following article: Kim, H. S., Bigman, C. A., Leader, A. E., Lerman, C., & Cappella, J. N. (2012). Narrative health communication and behavior change: The influence of exemplars in the news on intention to quit smoking. Journal of Communication, 62(3), 473-492, which has been published in final form at DOI: 10.1111/j.1460-2466.2012.01644.x.. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving.

The published version is available at DOI: 10.1111/j.1460-2466.2012.01644.x. Copyright © International Communication Association


This study investigated psychological mechanisms underlying the effect of narrative health communication on behavioral intention. Specifically, the study examined how exemplification in news about successful smoking cessation affects recipients' narrative engagement, thereby changing their intention to quit smoking. Nationally representative samples of U.S. adult smokers participated in 2 experiments. The results from the 2 experiments consistently showed that smokers reading a news article with an exemplar experienced greater narrative engagement compared to those reading an article without an exemplar. Those who reported more engagement were in turn more likely to report greater smoking cessation intentions.

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