Rucking, a form of weight training centered around the use of a bag, is a new, niche market whose demographic is under-served with gear that does not provide features necessary for the best rucking experience. Atlas embodies human-centered design, incorporating features and performance ruckers need for an uncompromising experience.
Recommended CitationLangeveld, Ryan and Kissinger, Jordan, "Atlas" (2018). Program of Industrial Design Capstones. Paper 21.