Some thoughts on Survey Research and Questionnaire Design

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Goals for this talk: Using a concrete example

  • Understand difference between surveys, questionnaires and scales
  • Learn how to design a survey instrument (questionnaire)
  • Where to find items so you do not need to write them
  • How to write effective items for both discrete and continuous variables
  • How to organize items and format the survey
  • Learn about scales and how to use them
  • Meanings of reliability and validity
  • Present Resources that can be used to develop questionnaires

Presentation: 48:13